Maserati Folgore Redesign

The problem

Most EV infotainment concepts are technically competent and brand-anonymous — swap the badge and nothing changes. The challenge was designing a luxury EV experience that could only be Maserati.

What I did

I started with the brand rather than the screens, studying Maserati's identity around elegance, performance, and exclusivity, then let that drive every decision: clean layouts, restrained typography, and a deliberately limited palette to stay premium without visual clutter. I designed the full infotainment experience — home dashboard, navigation, media, and vehicle insights — plus EV-specific features including battery monitoring, range prediction, and charging.

The outcome

An infotainment concept where the EV features feel native to a luxury experience rather than bolted onto it.